{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The largest surprise the cinema world has experienced in 2025? The resurgence of horror as a dominant force at the UK box office.
As a style, it has notably exceeded previous years with a annual growth of 22% for the UK and Irish box office: £83.7 million in 2025, against £68.6 million last year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a cinema revenue expert.
The big hits of the year – a recent horror title (£11.4 million), Sinners (£16.2m), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54m) – have all remained in the theaters and in the audience's minds.
Although much of the industry commentary highlights the unique excellence of renowned filmmakers, their successes indicate something evolving between moviegoers and the category.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of creative value, the consistent popularity of spooky films this year indicates they are giving cinemagoers something that’s highly necessary: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a film commentator.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” remarks a noted author of vampire and monster cinema.
Against a current events featuring conflict, immigration issues, political shifts, and climate concerns, supernatural beings and undead creatures connect in new ways with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an performer from a successful fright film.
“It’s the idea that capitalism sucks the life out of people.”
From film's inception, societal turmoil has shaped horror.
Experts point to the boom of early cinematic styles after the first world war and the unstable environment of the post-war Germany, with features such as early expressionist works and the iconic vampire tale.
Later occurred the 1930s depression and iconic horror characters.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” notes a historian.
“Thus, it mirrors widespread fears about migration.”
The phantom of border issues shaped the recently released folk horror a recent film title.
Its writer-director clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the current era of acclaimed, socially switched-on horror began with a clever critique released a year after a divisive leadership period.
It introduced a fresh generation of innovative filmmakers, including several notable names.
“Those years were remarkably vibrant,” recalls a filmmaker whose project about a murderous foetus was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Concurrently, there has been a revival of the genre’s less celebrated output.
Earlier this year, a nicke l venue opened in the capital, showing underground films such as The Greasy Strangler, The Fall of the House of Usher and the late-80s version of Dr Caligari.
The renewed interest of this “gritty and loud” genre is, according to the venue creator, a direct reaction to the algorithmic content pumped out at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Fright flicks continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an authority.
Alongside the return of the insane researcher motif – with two adaptations of a well-known story imminent – he anticipates we will see horror films in 2026 and 2027 responding to our present fears: about tech supremacy in the years ahead and “supernatural elements in political spheres”.
In the interim, a biblical fright story a forthcoming title – which narrates the tale of biblical parent hardships after the nativity, and features celebrated stars as the sacred figures – is scheduled to debut in the coming months, and will certainly create waves through the religious conservatives in the America.</